'Tabloid' : a brief medical guide for explorers, missionaries, travellers, colonists, planters and others / Burroughs Wellcome & Co.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Field expedition medicine manual establishing extreme frontier utility. Providing concise medical treatment advice for tropical explorers proves that compact compressed medicine chests survive harsh wilderness.
Steal this when
When marketing compact medical kits by proving their adoption on dangerous global exploration missions.