Are you a victory canner? write for free book to National War Garden Commission, Washington, D.C. : Charles Lathrop Pack, President, P.S. Ridsdale, Secretary
The pattern
This still is filed under Question headline.
Define
The first line is a question the reader was already asking, or one they cannot leave unanswered.
Mechanism
Open loop plus recognition. A good question is the reader's objection, spoken first by us.
Verdict
We know the real objection and can answer it in the next breath.
Why it works
Uses a direct, challenging question to invoke identity ('Victory Canner'). The heroic, idealized visual associates the behavior with national pride and civic virtue.
Steal this when
When you want to spur action by challenging the audience to claim a desirable, virtuous identity.
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