Fry's free gifts / J. S. Fry & Sons Ltd.
The pattern
This still is filed under Mail-order catalog.
Define
A catalog that is the store: browse, choose, order, without a clerk and often without a website.
Mechanism
Assortment as argument. Density, numbering, and an order path do the closing. The book is the funnel.
Verdict
We have a range, remote buyers, and a way to take the order on the same object.
Why it works
It incentivizes brand loyalty and repeat purchases by offering tangible, desirable rewards for collecting coupons. It turns a consumable purchase into a means of acquiring durable household items.
Steal this when
You are running a customer loyalty or premium program and want to showcase the tangible rewards of repeat business.