The 1924 Craftsmen Number
The pattern
This still is filed under Lettered cover hook.
Define
The cover is the hook, and the hook is lettering: a title treated as an image.
Mechanism
Type as bait. The words are drawn so they stop the hand before the contents are known.
Verdict
A journal, book, or issue must sell itself on a rack or a feed
Why it works
The use of an intricate border and classic centered typography signals high-quality craftsmanship, appropriate for an issue dedicated to craftsmen.
Steal this when
You want to evoke classical craftsmanship and quality through typographic borders and symmetry.