Printers' Ink - issue of 1906-01-03 (Vol 54, Iss 1)
The pattern
This still is filed under Lettered cover hook.
Define
The cover is the hook, and the hook is lettering: a title treated as an image.
Mechanism
Type as bait. The words are drawn so they stop the hand before the contents are known.
Verdict
A journal, book, or issue must sell itself on a rack or a feed
Why it works
It uses a lighthearted, poetic approach and a visual pun on 'Stars' to make a simple, memorable claim about massive market penetration (one-third of all homes).
Steal this when
You want a memorable, slightly whimsical way to state a massive market-share statistic.