How to Conduct a Small Mail Order Business (Multum in Parvo Library, March 1896)
The pattern
This still is filed under Lettered cover hook.
Define
The cover is the hook, and the hook is lettering: a title treated as an image.
Mechanism
Type as bait. The words are drawn so they stop the hand before the contents are known.
Verdict
A journal, book, or issue must sell itself on a rack or a feed
Why it works
Standard binding.
Steal this when
Archiving.