Vaseline : Chesebrough Manfg Co.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The front uses an idyllic, wholesome beach scene to evoke health and outdoor leisure, ensuring the card is kept. The back elevates a simple petroleum jelly into a mythical, magical 'talisman' through romantic poetry.
Steal this when
You are selling a utilitarian household product and want to elevate its perceived value by wrapping it in grand, poetic language and mythos.