Van Houten's cocoa : Van Houten's stands for the highest quality in cocoa.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The exotic illustration captures attention and implies global popularity. The back relies on a brief, authoritative quote from a health publication to provide third-party validation for its bold quality claim.
Steal this when
You have a strong third-party endorsement that supports a direct, bold claim about product quality.