The paragon of animals - man" : Shakespeare : Bovril making a paragon frame.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
Using high-culture references (Shakespeare) elevates the perception of a mass-market beef extract, linking it to the ideal of human vitality.
Steal this when
You want to elevate a mundane consumable by associating it with classic literature and the peak of human capability.