The fight for the standard : Ayer's Pills / Dr. J.C. Ayer & Co.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The card uses a dramatic, action-packed military scene to grab attention, replacing the expected regimental flag with a product advertisement. It plays on the double meaning of 'standard' (a flag, and a benchmark of quality).
Steal this when
You want to leverage dramatic, action-oriented art to create a collectible item, using a visual pun to tie the art to the product.