'Round the world in 40 minutes! : a poem in three cantos
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
It operates as pure 'advertainment.' By using humorous, highly exaggerated poetry and comic illustrations, it bypasses the reader's natural skepticism. It gets them to spend time with the brand, laughing and memorizing the product names in a fun, low-pressure way.
Steal this when
You want to build brand awareness and goodwill for a consumer product by distributing free entertainment that heavily features your product as the hero.