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Headline · visual lockup

Vanity Fair, July 1915 - complete issue

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The pattern

This still is filed under Headline · visual lockup.

Define

Headline and picture are one sentence. Remove either half and the claim disappears.

Mechanism

Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.

Verdict

We have a picture that completes a short line: wit, contrast, or a second meaning.

Read the pattern

Why it works

The design directs attention to the message.

Steal this when

When you need a clean layout. *Collection note: Mid-1910s Vanity Fair: ornamental borders and centred titling, the style modernism replaced* ---

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