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Headline · visual lockup

The Poster: an illustrated monthly chronicle, vol. 2, nos. 7-12 - bound volume

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The pattern

This still is filed under Headline · visual lockup.

Define

Headline and picture are one sentence. Remove either half and the claim disappears.

Mechanism

Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.

Verdict

We have a picture that completes a short line: wit, contrast, or a second meaning.

Read the pattern

Why it works

The design directs attention to the message.

Steal this when

When you need a clean layout. *Collection note: Bound volume of The Poster, the first magazine devoted to poster design - hundreds of 1890s poster reproductions plus the editorial layout that framed them* ---

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