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Headline · visual lockup

The Century Magazine, December 1895 - complete issue

archive.orgpublic-domain-us

The pattern

This still is filed under Headline · visual lockup.

Define

Headline and picture are one sentence. Remove either half and the claim disappears.

Mechanism

Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.

Verdict

We have a picture that completes a short line: wit, contrast, or a second meaning.

Read the pattern

Why it works

The design directs attention to the message.

Steal this when

When you need a clean layout. *Collection note: The Century at the peak of the wood-engraving era - the best-printed American magazine of its day* ---

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