Government Design Principles
The pattern
This still is filed under Headline · visual lockup.
Define
Headline and picture are one sentence. Remove either half and the claim disappears.
Mechanism
Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.
Verdict
We have a picture that completes a short line: wit, contrast, or a second meaning.
Why it works
The design directs attention to the message.
Steal this when
When you need a clean layout. *Collection note: The ten GDS principles that were printed as posters and copied by governments worldwide - the written charter behind the system* ---
Library updates
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.