I hear they want more Bovril. My place is at the front" LCCN2003668493
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Wartime patriotic sacrifice personified by a frontline ox. Framing beef extract as essential nourishment for soldiers turns domestic purchases into direct war effort solidarity.
Steal this when
When aligning nutritional consumer products with national wartime mobilization and soldier care.