An Absolutely New Product - A Scientific Discovery Which Will Affect Every Kitchen in America" - Crisco launch (Youth's Companion, Jan 11 1912)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Scientific vegetable shortening innovation introduced as culinary modernization. Explaining that hydrogenated vegetable oil digests cleanly without animal lard odor transforms kitchen baking standards.
Steal this when
When introducing a synthetic or vegetable substitute for traditional animal food staples.