A foppish man looking at an advertisement for Sloan's Liniment. Colour lithograph, 19--.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Humorous social caricature disarms pain skepticism. Showing a well-dressed gentleman curiously inspecting an equine liniment placard proves that muscle soreness cuts across all social classes.
Steal this when
When marketing rugged veterinary remedies to civilian human consumers for heavy muscular pain.