Gee! I wish I were a man. I'd join the Navy. Be a man do it. United States Navy Recruiting Station" poster
The pattern
This still is filed under Recruiting duty offer.
Define
Join us, framed as who you become, not as a job listing.
Mechanism
Identity offer. The role is a self. Benefits are secondary to the person you will be after you say yes.
Verdict
We are recruiting into a hard, proud, or transforming role: service, craft, a company with a real culture.
Why it works
It combines undeniable visual appeal with a sharp challenge to male pride. By having a desirable woman express the wish that she could enlist, it implies that any man who doesn't is failing to live up to his masculine duty and missing out on her admiration.
Steal this when
You want to use a spokesperson to challenge your audience's ego or pride, framing the desired action as a test of their identity.