Britannia with the British Lion and Uncle Sam with the American Bald Eagle on a World War I poster" poster
The pattern
This still is filed under Recruiting duty offer.
Define
Join us, framed as who you become, not as a job listing.
Mechanism
Identity offer. The role is a self. Benefits are secondary to the person you will be after you say yes.
Verdict
We are recruiting into a hard, proud, or transforming role: service, craft, a company with a real culture.
Why it works
It relies heavily on established allegorical figures to visually represent an abstract geopolitical alliance as a friendly, personal relationship between two familiar characters.
Steal this when
You need to announce a partnership or merger and want to instantly communicate that the two entities are standing on equal footing as allies.