Lyman Bryson, famous forum leader, will discuss "Are we done with democracy?" at Roosevelt High
The pattern
This still is filed under Question headline.
Define
The first line is a question the reader was already asking, or one they cannot leave unanswered.
Mechanism
Open loop plus recognition. A good question is the reader's objection, spoken first by us.
Verdict
We know the real objection and can answer it in the next breath.
Why it works
The largest type on the sheet is the argument, not the institution or the speaker, so the poster recruits anyone who has an opinion rather than only people who follow the series. The stippled oval is an airbrush-and-screen device that creates a soft focal field with no photograph and no illustration, holding the eye on pure typography. The two credibility facts, famous forum leader and 8th year, are set small and never elaborated, and price is handled by turning the words ADMISSION FREE ninety degrees so the objection is answered in the margin without stealing weight from the question.
Steal this when
Use this for any free talk, webinar or event where the topic is more interesting than the host. Make the provocative question the dominant display element, keep the speaker's credentials to a single phrase, and run the free in the margin instead of the headline.