Hoeveel blijft er over voor vrouw en kinderen?
The pattern
This still is filed under Question headline.
Define
The first line is a question the reader was already asking, or one they cannot leave unanswered.
Mechanism
Open loop plus recognition. A good question is the reader's objection, spoken first by us.
Verdict
We know the real objection and can answer it in the next breath.
Why it works
The headline is a question put to the reader, not to the man in the picture, which forces a self-audit rather than a judgement of someone else - second person is what stops this being a poster about other people's husbands. The answer is then withheld in words and supplied in the image, so the reader completes the argument themselves and owns the conclusion. The man's posture carries the shame that the copy refuses to state: head down, one pocket already empty, walking away from the door. The villain is named as a premises rather than a person - the trade lettered into the window glass - which keeps the accusation off the reader long enough for it to land. And the single saturated red in the sheet is the neckerchief at his throat, which pulls the eye to the head first, then lets the line of the arm carry it down to the coins.
Steal this when
Steal this whenever the message is behaviour change and stating the consequence plainly would make the reader defensive. Ask the consequence as a question in the second person, show the answer as one physical detail, and let the reader close the gap.