VD CAN BE CURED BUT THERE'S NO MEDICINE FOR REGRET" poster
The pattern
This still is filed under Public health warning.
Define
A warning designed to change a health behavior (stop, screen, stay home), not to sell a brand.
Mechanism
Fear with a next step. The threat is specific. The action is doable today. Fear without an action is cruelty.
Verdict
The risk is real and the action is clear. Official or civic voices help.
Why it works
The emotional appeal pivots from a medical fact (VD can be cured) to a moral and psychological consequence (regret). The sailor's thoughtful, slightly sorrowful expression visualizes the abstract concept of regret.
Steal this when
You want to emphasize the lingering psychological cost of a mistake over its immediate physical consequences.