HomeLibraryAdsNegative headline
Library ad

Negative headline

A wise old owl sat in an oak - The more he saw the less he spoke - The less he spoke the more he heard - Productioneer, be like that bird" poster

commons.wikimedia.orgpublic-domain-us

The pattern

This still is filed under Negative headline.

Define

The first line is a warning, a refusal, or a negated claim. Something the reader cannot skim as praise.

Mechanism

Pattern interrupt. A negative is harder to slide past than a compliment. The payload must arrive immediately after the stop.

Verdict

The category is full of sunny claims

Read the pattern

Why it works

Leverages a well-known nursery rhyme to deliver a security message in a non-threatening, memorable, and easily repeatable way.

Steal this when

You need a gentle, memorable reminder for a workplace rule rather than a harsh threat.

All ads