Chinese-language food can label
The pattern
This still is filed under Mark as compressed claim.
Define
The mark itself is the sentence: a monogram, a seal, a device that already means the claim.
Mechanism
Compression. Years of use, or a very sharp first use, load the device so it can appear without copy.
Verdict
The mark is already loaded, or we will spend to load it
Why it works
The trademark glyph is the design. One oversized red character in the dead centre, squared off until it stops reading as language and starts reading as a shape, gives an at-a-glance shelf identifier that does exactly the job a Western logotype does. Everything else is hung off it in strict bilateral symmetry - the two virtue claims at equal weight left and right, the product name split so half sits on each side - so the eye has one focal point and no competing entry. The salmon ground with navy, gold and Californian poppies is a hybrid vocabulary, printed in a handful of flat spot colours, which is what keeps a small label cheap.
Steal this when
Use this when the buyer scans a shelf fast in a script they read natively and you need one recognition anchor rather than a message. Build the entire surface around a single oversized mark and hang the descriptive text off it symmetrically so nothing competes with the anchor.