AT&T globe logo
The pattern
This still is filed under Mark as compressed claim.
Define
The mark itself is the sentence: a monogram, a seal, a device that already means the claim.
Mechanism
Compression. Years of use, or a very sharp first use, load the device so it can appear without copy.
Verdict
The mark is already loaded, or we will spend to load it
Why it works
The varying line weights perform two functions: they create a convincing illusion of a sphere, and they suggest data transmission, scan lines, or radio waves. This perfectly positioned AT&T as a modern information company after the breakup of the Bell System.
Steal this when
When you need to depict a globe or network without drawing literal continents or using dated 3D gradients.