AIGA/DOT Symbol Signs: Currency Exchange
The pattern
This still is filed under Mark as compressed claim.
Define
The mark itself is the sentence: a monogram, a seal, a device that already means the claim.
Mechanism
Compression. Years of use, or a very sharp first use, load the device so it can appear without copy.
Verdict
The mark is already loaded, or we will spend to load it
Why it works
The inclusion of specific, recognizable currency symbols inside the universal shapes of money (bills and coins) instantly conveys the concept of exchange across borders. The overlapping arrangement suggests a transaction or collection.
Steal this when
You need to represent a financial transaction or international service without relying on local terminology. *Collection note: One of the 50 passenger and pedestrian symbols AIGA developed for the US DOT and released copyright-free; still the base layer of every airport wayfinding system* ---
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