Las Tres de la Mañana
The pattern
This still is filed under Lettered cover hook.
Define
The cover is the hook, and the hook is lettering: a title treated as an image.
Mechanism
Type as bait. The words are drawn so they stop the hand before the contents are known.
Verdict
A journal, book, or issue must sell itself on a rack or a feed
Why it works
The cover is built entirely from rules and centred lines, which is how a jobbing printer gets an elegant page without an illustrator on the title: the hatched bands stand in for ornament and the triple side rules do the framing a border would otherwise cost. The single drawn vignette is given the whole middle and is deliberately soft and unresolved, so it reads as atmosphere, as night, rather than as a scene with a story. Typographic hierarchy does the selling in order - title, translated title, dance form, composer, publisher, price - so a buyer scanning a shop rack gets the four facts that decide a sheet-music purchase in the order he needs them. The bracketed English subtitle is a market signal, marking the piece as exportable beyond the Spanish-speaking trade.
Steal this when
Use this when you have no illustration budget and one usable image: centre everything, build the ornament out of rules and hatching, and let the type hierarchy carry the pitch. Also steal the bracketed translated title when a product must read in two markets from one cover.