What a Man Looks for in a Girl
The pattern
This still is filed under If-then promise.
Define
A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.
Mechanism
Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.
Verdict
We can name both the action and the result without adjectives
Why it works
The headline sells the social consequence, not the cream, and the illustration proves the consequence before the copy argues it - one woman, six men, all looking. Beneath that the copy runs a category-split argument: cold cream is redefined as a grease cream for cleansing and night use only, which creates an unmet need the reader did not know she had and lets Pond's sell a second jar rather than fight for the first. The long copy is then organised as an answer bank, each bold subhead handling one objection or question, so the reader can enter anywhere and still land on the free-sample ask. Authority is layered deliberately - specialist, dermatologist, book, actress list - so no single unverifiable claim has to carry the weight.
Steal this when
Use this when you need to sell an additional product to people who already own the obvious one. Redefine the incumbent as fit for only one job, name the uncovered job, and let a long subheaded body answer every objection in turn.