You taught the American people to wear rubber heels
The pattern
This still is filed under House ad as portfolio.
Define
The firm advertises itself by showing the work, not by describing the work.
Mechanism
Proof by exhibit. The portfolio is the claim. Captions stay short. The pieces carry the argument.
Verdict
We sell craft and the buyer can judge from examples.
Why it works
Putting the whole headline in quotation marks hands the claim to someone else, and the standfirst immediately names who - a competitor's president - which is the only witness whose praise cannot be dismissed as bought. The body then refuses to rest on the quote and adds an observational count taken on street corners, converting an opinion into a census. The escalation runs testimonial, then physical evidence, then category size, then attribution of the whole change to one company, so by the time the agency's name appears the credit has already been assigned. Note that the agency never claims the result, it reports that competitors concede it.
Steal this when
A rival, an analyst or a sceptic has said something generous about your work on the record. Set the quote as the headline, attribute it precisely in a standfirst, and spend the body proving the claim independently rather than repeating it.