Somewhere West of Laramie" - Jordan Playboy (Saturday Evening Post, June 23 1923)
The pattern
This still is filed under Headline · visual lockup.
Define
Headline and picture are one sentence. Remove either half and the claim disappears.
Mechanism
Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.
Verdict
We have a picture that completes a short line: wit, contrast, or a second meaning.
Why it works
The headline puts a place and a person offstage and declines to explain either, so the reader leans in to find out who this girl is - a curiosity gap built entirely out of specificity. The copy never states a feature; it argues by association, transferring the horse's qualities onto the car through the cross of the wild and the tame, so the product inherits an emotion the reader already has about broncho riding. The short paragraphs and hard line-turnings give it a sprung rhythm that reads aloud, which is why it was remembered and repeated. Crucially the ad sells against a felt condition, the hour grown dull, rather than against a competing car.
Steal this when
Reach for this when the product is functionally interchangeable with its rivals and the only remaining ground is who the buyer becomes. Name one vivid person the product was supposedly built for, describe her instead of the product, and let the reader decide he wants to be in her company.