XIV. Schweizerische Kunstausstellung, Basel, 10. August-15. Oktober 1919
The pattern
This still is filed under Event symbol poster.
Define
A symbol or allegory that makes an event feel like a destination. Not a timetable. A magnet.
Mechanism
Attraction by emblem. Date and venue ride under a picture that already means come.
Verdict
We are filling a room, a night, or a run of dates
Why it works
The dark skirt is a deliberate value block: it anchors the centre of a high-key sheet and keeps a loose, sketchy technique from falling apart at distance. The flowers are the only saturated red, and they appear twice, at the raised hand and at the basket, which walks the eye down the figure and lands it on the type panel. The type is set on flat white with no illustration behind it, so an event with three separate facts, what, when and where, stays legible after the picture has done its emotional work.
Steal this when
Use this when a serious or institutional event needs broad public turnout and the subject matter itself will not sell tickets. Lead with a warm human figure and local identity, then give the practical facts a clean white panel of their own at the foot.