Elmer Rice's "Judgment day
The pattern
This still is filed under Event symbol poster.
Define
A symbol or allegory that makes an event feel like a destination. Not a timetable. A magnet.
Mechanism
Attraction by emblem. Date and venue ride under a picture that already means come.
Verdict
We are filling a room, a night, or a run of dates
Why it works
Hierarchy is set by band colour rather than by type size alone - the red bar claims the title, so the eye lands there first even though NOW is physically larger. Justice is drawn with her scales already tipped, which pre-plays the drama and makes the illustration an argument instead of an ornament. Replacing a date with the single word NOW is what lets one printing stay in the window for the whole run, and it also answers the only question a passer-by actually has. Three flat bands keep the sheet readable at window distance and make the card trivially cheap to screen.
Steal this when
Use this when a run or an offer has no fixed end date: drop the calendar, use a one-word availability line, and let stacked colour bands rather than boxes or rules carry your hierarchy.