Chalk dust
The pattern
This still is filed under Event symbol poster.
Define
A symbol or allegory that makes an event feel like a destination. Not a timetable. A magnet.
Mechanism
Attraction by emblem. Date and venue ride under a picture that already means come.
Verdict
We are filling a room, a night, or a run of dates
Why it works
The headline is not typeset, it is drawn in chalk on the illustrated board, so the title and the setting are a single object and the poster states genre before anyone reads a word. Showing the girl from behind puts the viewer in the classroom looking at the board with her, which is a viewpoint choice, not a drawing shortcut. The right-hand column is a straight price list with every tier, the tax line included, and the cheap matinee given its own large red figure - the sheet answers the cost objection at the same size it announces the play.
Steal this when
Steal the headline-drawn-inside-the-illustration technique when the product has a signature surface people already associate with it. Steal the full transparent price column, tax line included, when cost is the main hesitation and hiding it would kill the walk-up.